"Finger Lickin' Good" is a famous and long-standing marketing slogan used by KFC (Kentucky Fried Chicken), one of the world's most recognizable fast-food restaurant chains specializing in fried chicken. This slogan has become an iconic part of KFC's brand identity and advertising campaigns. Here's what it conveys:

1. Taste and Flavor: "Finger Lickin' Good" is a playful way of saying that the food at KFC is incredibly tasty and flavorful. It suggests that the taste of KFC's fried chicken is so delicious that you can't resist licking your fingers after eating it.

2. Casual and Enjoyable: The slogan also captures the casual and enjoyable dining experience associated with KFC. It's not about formal dining; it's about indulging in a satisfying and satisfyingly messy meal.

3. Memorability: The phrase is catchy and easy to remember, making it a powerful tool for brand recognition and recall. Over the years, it has become synonymous with KFC and is instantly recognizable to consumers.

4. Informal and Relatable: The use of the word "finger lickin'" in the slogan creates a sense of informality and relatability. It suggests that KFC's food is meant to be enjoyed in a relaxed and unpretentious way.

KFC has used this slogan in various advertising campaigns, and it has played a significant role in reinforcing the brand's association with flavorful, fried chicken. It's an example of how a simple and memorable slogan can become a part of a brand's identity and marketing success.